Corporate case studies · Toronto & GTA

Corporate event case studies in Toronto: Brand nights.
Staged by Bix.

Galas, premieres, launches and activations for Y-Media, Arbonne, McCain, the Design Exchange and more. Open a case study to see how the night came together.

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Bix Events Co. presents

The events. Every brand staged live.

Red carpets, award shows, launches and holiday parties, built around the brand and the guest list, created in-house and performed by our own cast.

ClientsY-Media, Arbonne, McCain, Design Exchange, Norm Li
The formatsGalas, premieres, launches and holiday parties
What we handleCreative direction, cast, booths, sound and screens
Created byBikki Hans and the Bix Events Co. creative team
The MJ Experience by Bix Events Co., the show that opened the Y-Media galaAwards gala and film premiereY-MediaRed carpet galaA red carpet gala staged like a premiere

Y-Media: A red carpet gala staged like a premiere

For the Y-Media red carpet gala, the premiere of Drifter with guest of honour Sung Kang, Bix Events Co. produced the night from the first step on the carpet to the final bow.

Guests arrived to red carpet models and a model host interviewer, Miss Supranational Canada 2026, then moved into gold-wings photo sessions and roaming photo booths in the lobby. Inside, The MJ Experience opened the show, followed by Euro Ballet with an A.R. Rahman-inspired piece and Le French Cabaret, with screen-design title cards between every act.

Behind it sat weeks of studio work: rehearsals, music edits and screen visuals built in-house, so every act landed on cue.

  • Red carpet models and a model host interviewer, Miss Supranational Canada 2026
  • Gold-wings photo sessions on arrival
  • Roaming photo booths in the lobby for guest engagement
  • The MJ Experience as the opening set
  • Euro Ballet, an A.R. Rahman-inspired piece and Le French Cabaret
  • Screen-design title cards between acts

Featuring: The MJ Experience, Euro Ballet, Le French Cabaret, Roaming photo booth

Arbonne awards gala at the International CentreInternational CentreArbonneAwards galaThree days, 1,000+ guests, every one in the story

Arbonne: Three days, 1,000+ guests, every one in the story

Three days and more than 1,000 guests at the International Centre. We kept every attendee in the story with AI photography that found them in real time and a live highlight reel for the awards ceremony.

An AI photo booth sent photos straight to guests’ phones, face recognition delivered new photos of each guest all event, and the best moments were edited live into a carousel for the award ceremony, all inside a branded live gallery in Arbonne’s colours and messaging.

  • AI photo booth sending photos straight to guests’ phones
  • Face recognition delivering new photos of each guest all event
  • Highlights edited live into a carousel for the award ceremony
  • Branded live gallery in Arbonne’s colours and messaging

Featuring: AI photo booth, Event AI photographer

McCain branded photo activation by Bix Events Co.Annual corporate activationsMcCainAnnual activationsA recurring client, year after year

McCain Canada: A recurring client, year after year

McCain comes back to us year after year. We build every activation around their campaigns, from FryDay’s to the company Christmas party.

Each booth gets a custom start screen and McCain-themed templates, with instant sharing and guest data collection built in, so the brand team leaves with content and contacts.

  • Personalised photo booth for the FryDay’s campaign
  • Festive activation at the McCain Christmas party
  • Custom start screen and McCain-themed templates
  • Instant sharing and guest data collection

Featuring: Photo-booth activations

Condo launch at the Design ExchangeDesign Exchange, TorontoDesign ExchangeCondo launchA condo launch staged like a premiere

Design Exchange: A condo launch staged like a premiere

Working alongside Amy Peters and her team, we staged the launch like a premiere, from the entrance to the final performance.

Projection mapping turned the entrance into a living installation, guests arrived on an opulent red carpet, and ballerinas performed through the evening.

  • Projection mapping at the entrance
  • An opulent red-carpet arrival
  • Ballerina performances through the event

Featuring: Euro Ballet

Hip hop versus bhangra battle show at the Norm Li holiday partyHoliday corporate partyNorm LiHoliday partyA battle show for the whole team

Norm Li: A battle show for the whole team

A holiday party celebrating Toronto’s diversity, anchored by a battle show inspired by Step Up 3D.

We designed the music and choreography in-house and cast top-tier artists, so the team picked sides and the room ended the night on the dance floor.

  • Hip Hop × Bhangra battle show
  • Bespoke music design
  • Creative choreography with top-tier artists

Featuring: Hip Hop × Bhangra

Walk-in magazine cover activation for Restaurants CanadaExclusive brand activationRestaurants CanadaBrand activationEvery guest on the front page

Restaurants Canada: Every guest on the front page

A walk-in magazine cover that put every guest on the front page, and a red carpet that made them feel like it.

The life-size, vinyl-wrapped magazine box was designed for brand awareness: every photo carried the cover, and every guest left with one.

  • Life-size, vinyl-wrapped magazine-cover box
  • VIP red-carpet entrance
  • Custom activation built for brand awareness

Featuring: Custom installs

LED disco head and LED ballerina at the Weston Premium Woods 20th anniversary20th anniversary celebrationWeston Premium Woods20th anniversaryTwenty years, lit up

Weston Premium Woods: Twenty years, lit up

Created with Anna-Maria for Weston Premium Woods’ 20th anniversary, the night put the brand in lights.

An LED marquee disco head carried the branding, LED ballerinas danced through the room and AI photography captured every guest.

  • LED marquee disco head for branding
  • LED ballerinas
  • AI photography for every guest

Featuring: LED roaming models, Event AI photographer

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